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September 11, 2012

A Look Inside Our Annual User Survey

We recently concluded our 2012 annual user survey of Foundation Directory Online users. We wanted to know a little more about you, what you like about FDO, and what areas of improvement you've identified. We got a much higher response rate than we have in past years, so this was a particularly valuable survey for us. I want to summarize a few interesting findings here, then in future posts dig more deeply into a few of the questions. 

What we learned:

95% of you would recommend FDO to a friend/colleague. That's great news, except in past years it's been over 99%, so we're focused on listening to your suggestions for making FDO even better. 

30% of you use other fee-based funding search products. Most of these are tools for finding individual donors, such as Wealth Engine.

Users are most satisfied with the breadth of data and the overall value of FDO. But many of you indicate that you'd like to see the data be even more up to date, so we're working hard on collecting, indexing, and publishing accurate data as quickly as we can. 

Your top three preferred enhancements:

  • More grants from small foundations (70%)
  • “Predictive analysis,” i.e., good-match rankings (61%)
  • Suggested search terms based on your keywords to make better use of the indexed search terms (53%)

64% of you are nonprofit grantseekers; 16% are independent consultants working with one or more nonprofit clients; 9% are nonprofit execs. Others include academics, librarians, and grantmakers.

You have a very wide range of budgets from very small organizations all the way up to large universities, hospitals, and national organizations.

Personally, I found this last data point most interesting: A large plurality of you (45%) first heard of FDO from a friend or colleague. This far outstripped other options: 17% from our print brochures and catalogues and 5% from email marketing. This tells me that, as indicated by the 95% stat above, you are eager to tell others about Foundation Directory Online. This is really gratifying. So thank you all for spreading the word about FDO, and thanks again for sharing your thoughts with us!

In the coming days I'll dive deeper into some other findings, including suggested enhancements and other feedback on how you'd like to see FDO improve.

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