(from Philanthropy Front and Center - New York)
The Committee Encouraging Corporate Philanthropy (CECP), the membership organization of CEO and chairpersons focused on corporate philanthropy, issued findings from its 2009 Corporate Giving Standard annual philanthropy survey. Giving in Numbers: Trends in Corporate Giving (2010 edition) analyzes the responses of 171 leading U.S. companies, including more than 60 listed on Fortune magazine's list of top 100 companies.
Giving by Companies
Median total giving:
- 2008 = $30.08 million
- 2009 = $26.30 million
Change in total giving from 2008 to 2009:
- 36% of companies increased total giving
- 5% of companies remained flat
- 59% of companies decreased total giving
Size of changes to giving:
- From 2008 to 2009, 40% of companies decreased giving by 10% or more.
- From 2007 to 2008, only 24% of companies decreased giving by 10% or more.
- From 2008 to 2009, 5% of companies experienced no changes in giving levels
- From 2007 to 2008, 17% of companies experienced no changes in giving levels.
Though more than half of companies gave less, aggregate giving was higher in 2009 than in 2008 by 7%. This increase in aggregate giving was a result of two trends in 2009: 1) Pharmaceutical companies increased in-kind contributions of medicine through Patient Assistance Programs (PAPs); and 2) Corporate mergers and acquisitions resulted in combined corporate giving that exceeded the individual companies’ giving levels.
Corporate Giving Strategies
Confronting company-wide spending cuts and foundation endowment losses, corporate funders were forced to make choices:
- Organizations and programs meeting basic needs in health, human services, and community economic development, received an increase in corporate funding support.
- As stated above, drug manufacturers increased donations of medicines to cover the uninsured, recently unemployed individuals, and others.
- Companies looked to increase opportunities for employees to volunteer and offer pro bono services. Over the past three years, the percentage of companies offering paid-release time for employees to volunteer increased by almost 20%, and the number of companies offering pro bono services continues to grow.
- Companies experienced an increase in their employees' participation in matching-gifts programs and some raised their dollar limits, which allowed employees to donate a greater amount to be matched by companies.
The 2010 Edition of Giving in Numbers offers comparisons of CECP’s data sources and methodology to that of Giving USA, The Chronicle of Philanthropy, and the Foundation Center's research. In addition, look for information about how corporations leverage their connections to consumers, suppliers, and employees to further help in nonprofit fundraising efforts. And important for nonprofit organizations and corporate grantmakers alike, the report analyzes giving priorities by industry (p. 27); giving internationally (pp. 28-29); and giving by gender and ethnicity (p. 30). CECP makes the complete report, as well as a 7-page summary, available online.
Interested in pursuing corporate funding and other means of support from corporations? Learn about the strategies you can employ in our Introduction to Corporate Giving class. We offer it as a: