Personally, it's hard for me to start seriously thinking about the holidays before Thanksgiving rolls around, but the reality is that you need to get started now if you want to take advantage of the higher levels of giving that usually occur at the end of the year. One survey shows that most Americans plan to give as much or more to charity in the final three months of the year compared to the same period in previous years, and with other sources of funding still recovering it is important to engage as many of these potential donors as possible. Here are some resources from around the web to get you started:
- Future Fundraising Now blogger Jeff Brooks has a podcast with some practical tips for fundraising that can "make the most of the generosity your donors feel as the year comes to an end."
- The holidays can also be a good time to take advantage of corporate partnerships, as companies look to give back to their communities. This Philanthropy Journal article gives some tips about approach and working with corporations to create holiday giving partnerships. "Doing your research" is first on the list, so log on to FDO now and check out some of the corporations that are operating in your area or may be interested in the work of your organization.
- Nonprofit Tech 2.0 blogger Heather Mansfield shares her list of "holiday gift programs that benefit nonprofits and make the world a better place." Besides giving you some gift ideas as you begin to check off your list, hopefully they'll also prompt some ideas about whether your own organization could implement similar gift programs. It's never to early to try to make next year's list!